Wilfrid Laurier University Undergraduate Academic Calendar - 2006/2007
Canadian Excellence

BU412
Services Marketing Management
0.5 Credit

This course examines the marketing management implications of the differences between goods and services. The course will address topics such as: creating a sustained competitive advantage, designing the service delivery system, building customer loyalty and the service delivery system, implementing service management strategies and delivering services on the Internet.

Additional Course Information
Prerequisites
BU362 or permission of the instructor.