Wilfrid Laurier University Undergraduate Academic Calendar - 2006/2007
Canadian Excellence

BU362
Building and Managing Products, Services and Brands
0.5 Credit

This course will apply the tools and concepts introduced in BU352 to marketing decision-making processes and brand development and management. Through the use of cases and experiential exercises, students will develop the analytical and communication skills necessary in effective product, services and brand marketing strategy.

Additional Course Information
Prerequisites
BU352.