Wilfrid Laurier University Undergraduate Academic Calendar - 2005/2006
Canadian Excellence

Introduction to Marketing
0.5 Credit

This course provides a foundation in marketing for non-business students. Through the use of lectures, cases and exercises students are exposed to the vocabulary of marketing, key tools and concepts used by marketing managers, and the decision-making process.

Additional Course Information
BU111 and BU121.
Honours BBA program, BU352.