Wilfrid Laurier University Undergraduate Academic Calendar - 2012/2013
Canadian Excellence

Introduction to Marketing Management
0.5 Credit

This survey course introduces the student to the basic concepts of marketing. Emphasis is placed on consumer and environmental analysis, marketing strategy and the marketing mix. The course is designed to provide students with a broad understanding of the marketing process from the viewpoint of the marketing manager. The teaching method is lecture and discussion.

Additional Course Information
BU111 and BU121.
BU229, MB202.
Exclusions do not constitute equivalency. Administration Option courses cannot be applied to any other Business program.