Wilfrid Laurier University Undergraduate Academic Calendar - 2011/2012
Canadian Excellence

BU462
Business-to-Business Marketing
0.5 Credit

This course examines how businesses market goods and services to other businesses, governments and not-for-profit organizations, taking a global perspective. With a balanced focus on marketing strategy and implementation, topics include e-commerce, how customers buy, supply chain management, relationship marketing and management, partnerships, alliances, networks, and the marketing of new/high technology products and services.

Additional Course Information
Prerequisites
BU352.