Wilfrid Laurier University Undergraduate Academic Calendar - 2011/2012
Canadian Excellence

BU229
Introduction to Marketing
0.5 Credit

This course provides a foundation in marketing for non-business students. Through the use of lectures, cases and exercises students are exposed to the vocabulary of marketing, key tools and concepts used by marketing managers, and the decision-making process.

Additional Course Information
Prerequisites
BU111 and BU121.
Exclusions
Honours BBA program, BU352.
Notes
Exclusions do not constitute equivalency. Administration Option courses are designed specifically for the Administration Option, other Business courses cannot be substituted.