Wilfrid Laurier University Undergraduate Academic Calendar - 2011/2012
Canadian Excellence

KP442
Marketing in Sport and Physical Activity
0.5 Credit

This course introduces the student to the basic concepts of marketing and applies these concepts in the areas of physical activity and sport. The course is designed to provide a broad understanding of the marketing process as it applies to both goods and services marketing management.

Additional Course Information
Prerequisites
KP242 and registration in Year 4 of the Kinesiology & Physical Education program.