Wilfrid Laurier University Undergraduate Academic Calendar - 2010/2011
Canadian Excellence

BU479
High-Tech Marketing
0.5 Credit

This course examines the process whereby high-tech firms market their products and services. It discusses the nature of technology adoption and diffusion, the relevant theoretical concepts involved and the ways and means for high-tech firms to compete successfully. The marketing tools and decision models adopted by high-tech firms and the factors contributing to their marketing success and failures are discussed.

Additional Course Information
Prerequisites
BU352, BU362.
Exclusions
BU492g.