Introduction to Marketing
This course provides a foundation in marketing for non-business students. Through the use of lectures, cases and exercises students are exposed to the vocabulary of marketing, key tools and concepts used by marketing managers, and the decision-making process.
Additional Course Information
BU111 and BU121.
- Honours BBA program, BU352.
- Exclusions do not constitute equivalency. Administration Option courses are designed specifically for the Administration Option, other Business courses cannot be substituted.